Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of search results returned by a search engine, common search engines are Google, Microsoft Bing & Yahoo.

Why Bother To Do Search Engine Optimisation?

Having a Website completed, published live is an essential first step to online presence. However, to make it effective to achieve your objectives of online presence, there is a critical next step of making your website known, visible or searchable so that you can drive traffic to your site.

Similar to in a physical world when a building or new mall was built and completed. Marketing efforts need to be followed to drive awareness of the audience to come visit the new mall/building. Without the traffic, the mall/building will not be successful in attracting more businesses.

Therefore online marketing is needed to drive traffic to your website. There are 2 types of online marketing, inbound and outbound. Inbound Marketing refers to people coming to your website via Search Engine or Referral such as Facebook or Twitter or Instagram. Outbound marketing refers to You as website owner reach out the the users via Telemarketing, Direct emailing etc.

Search Engine Optimisation is a critical Inbound Marketing technique which draws targeted audience with commercial intent to look for their interested products and services.

What are the Tasks in Search Engine Optimisation?

We perform optimisation on the website by doing the following:

• Keyword Research based on your business niche
• Current website (if any) analysis on +ve and -ve
• Information Architecture redesign
• Analytics & Reporting
• Internal & External Linking Strategy
• Social Marketing through Facebook, Twitter, Google+, Instagram etc

What Can Tigard Do For You?

We have an expert team who had proven track records in delivering SEO services across different business industries. SEO results takes at least 3-6 months as it requires careful planning and nurturing of the website before it could surface in the front page of the Search Engine. We had a systematic and structured approach to apply SEO to a website to make it visible and increase your chances of success over time.